- Project Description
This proposal introduces a structured ActionFi campaign designed to drive meaningful user interaction across the Nimiq ecosystem. The campaign would incentivize users to complete real product actions such as wallet creation, using Nimiq OASIS, exploring staking, interacting with swaps, and engaging with ecosystem tools.
Unlike traditional quest platforms focused on social engagement, ActionFi campaigns are built around measurable product usage and repeat participation.
Target audience:
- Existing crypto users unfamiliar with Nimiq
- New users onboarding into self-custody and Nimiq products
- Active Web3 communities seeking incentives tied to real product interaction
- Project Goal
The campaign aims to:
- Increase Nimiq wallet adoption and active usage
- Drive interaction with products such as OASIS, staking, and swaps
- Improve user retention through repeat engagement incentives
- Expand awareness of Nimiq’s ecosystem through incentivized onboarding
- Generate measurable growth in ecosystem participation
- Budget Request
Requested amount: [Read from the notion site which would be provided at the end of the proposal]
Proposed allocation:
- Campaign setup and management
- Reward pool distribution to users
- Marketing and amplification (community exposure, creator support)
- Performance monitoring and reporting
Budget would be structured around campaign scope and target KPIs.
- Timeline
Estimated duration: 3 months
Phase 1:
Campaign design, KPI alignment, and setup
Phase 2:
Campaign launch and user onboarding
Phase 3:
Optimization, retention loops, reporting, and final performance review
- Terms of Completion
Project completion would be measured through:
- Number of users onboarded
- Product interactions completed
- Repeat engagement metrics
- Campaign participation rates
- Final report summarizing performance and outcomes
Deliverables:
- Live campaign
- Analytics/performance report
- User participation metrics
- Retention insights
- Milestones
Milestone 1:
Campaign planning and setup
Deliverable: Campaign structure + launch preparation
Milestone 2:
Campaign activation
Deliverable: User onboarding and ecosystem interaction
Milestone 3:
Performance optimization and reporting
Deliverable: Final metrics and campaign summary
- Compliance
The proposal will comply with Nimiq Community Council legal and ethical guidelines, including transparency around budget allocation, reporting, campaign structure, and measurable outcomes.
Additional Resources:
ActionFi is currently in launch phase with an active ecosystem community participating in incentivized product interaction campaigns focused on real usage and retention.
Full details : Notion
X : https://x.com/ActionModelAI