With regard to marketing timelines, we refer to previous answers: the agency partners, communication infrastructure, and necessary budgets are already in place to effectively promote newsworthy releases and developments to the (crypto-savvy) public when the time is right.
That said, following the consistent advice of our agency partners, Nimiq will only initiate larger-scale marketing and PR efforts once there are developments with clear impact potential. The project is actively working toward that point across several coordinated workstreams.
At a high level, Nimiq’s focus over the coming months will center on three key areas:
1. Expanding the Nimiq Payment Ecosystem
The core use case of the NIM coin continues to be cheap and frictionless crypto payments. Strengthening and expanding the existing payment ecosystem to give NIM (and its staking rewards) tangible real-world utility remains a top strategic priority. Planned initiatives include:
- Launch of self-custodial virtual NAKA Cards in Nimiq Pay (ETA: December 2025)
- Launch of self-custodial Bluecode payments in the Nimiq Pay app
- Continuous scouting and integration of additional self-custodial payment methods until global coverage for NIM payments is achieved.
2. Developing the Nimiq Pay App as a Platform
Closely linked but not limited to payments, Nimiq Pay is evolving into a broader platform through the introduction of a mini-app framework that enables both third-party and native integrations. Planned features include:
- Support for various mini-apps, from stablecoin integrations to wBTC, gift card purchases etc.
- Enabling selected core Nimiq functionalities, such as e.g. one-click staking, directly within the app
- Using Nimiq Pay as a testing ground for stealth projects and future innovations.
3. Advancing the “Stealth Projects” Pipeline
In parallel, the team is working on several stealth projects, exploring additional use cases for NIM beyond payments. The goal is to identify and test additional highlight use cases and/or flagship products that can strengthen and expand the Nimiq brand, positioning it as a creator of innovative blockchain, crypto, and also AI solutions.
Initial public pre-tests of these stealth products will take place outside the Nimiq brand ecosystem to minimize bias and allow greater flexibility in exploring alternative marketing strategies, narratives, and tonalities. The team is, however, curious to see whether the community will be able to uncover these projects once they go live.