As Nimiq is a not-for-profit project, there is no traditional return-on-investment data available that measures how past marketing activities have directly impacted sales or revenue. The most relevant indicator for evaluating the effectiveness of marketing efforts has been and continues to be the price development of the NIM coin itself. In this regard, we have observed that communication activities around public relations and the Proof-of-Stake launch did not achieve the level of market response the team had hoped for.
While we have built strong partnerships and established effective communication channels to reach broader audiences, our agency partners have made it clear that the decisive factor in marketing success is not primarily how a message is distributed, but rather the inherent communication value of the delivered message itself. This insight, reinforced through multiple test-campaigns, has led us to the conclusion that the Nimiq project has not yet had a sufficiently market-relevant product capable of generating major attention.
In that sense, we have built valuable structures, tested a wide range of approaches, and learned many important lessons. Nevertheless, we remain convinced that a solid and appealing product must always be the foundation for any successful marketing effort. Although this view and approach may not always resonate with parts of our community, it has been independently confirmed by all of our agency and PR partners, and we are working on developing products, and narratives that can truly achieve measurable impact when distributed through these established communication channels.