The foundation of any future marketing campaigns must be a corresponding Nimiq product that has the potential to make both the Nimiq project and token appealing to a broader public audience. Until such a product exists, it does not make sense to heavily invest in marketing or public relations activities. This assessment has also been independently confirmed by Nimiq’s consulting agency partners.
For several months, we have been in close contact with two renowned marketing agencies to explore potential marketing strategies and campaign concepts:
-
Serotonin, a leading agency specializing in crypto-native marketing. Nimiq has worked with Serotonin both on the overall positioning of the project and on specific marketing initiatives. As a result of this collaboration, a variety of marketing packages (e.g., Social Media Strategy, Public Relations Management, Brand Positioning & Copywriting) are now available to Nimiq on demand and can be activated immediately once the timing is right.
-
JUNGvMATT, a high-profile European creative agency for large-scale public awareness campaigns outside of the crypto space. Together with JvM, we have developed concepts for a high-impact launch campaign for Nimiq Pay with Bluecode, which can be executed upon the product’s public release.