Here are some concepts to pitch Nimiq to new users, without falling into falsehood, but remaining faithful to its tech/history.
In random order:
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It comes from a 6+ years CPU/GPU PoW distribution, before switching to PoS. Lots of changing hands, as consequence of the need to recover mining costs
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Small Team allocation: 5% only, as Satoshi in Bitcoin
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The only PoS payment coin in the whole market (beside Nano, but you can omit it).
[The others are either PoW or PoS with smart contracts (thus not focused on payments] -
1000+ TPS capacity on mainnet, top notch performance
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Annual Transparency Reports to see how finances are managed
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Easily spendable wherever BTC Lightning is accepted
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High PoS staking rewards
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Fixed supply 21B
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Low fees
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Browser-first approach: your browser is a node and you are a first class citizen of the Nimiq infrastructure
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Small money needed to become a validator (currently $100 about)
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Low hardware to run a validator (any $100 recent Raspberry Pi equipped with NVME is just fine)
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Cashlinks (to the bearer redeemable payments)
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The best complement for Bitcoin (miles better than the Lightning Network)
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“Memetic” potential with Nimiq identicons
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Nimiq Pay app, for both iOS and Android
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Nimiq Oasis (if it will ever come back)