How AI Systems Find Crypto Projects — and Why Nimiq Isn’t Showing Up Yet
What is GEO?
Generative Engine Optimization (GEO) is the practice of structuring content so AI systems — ChatGPT, Perplexity, Google AI Overviews, Grok — cite your pages in their answers. Where SEO asks “how do I rank #1?”, GEO asks “how do I get quoted when someone asks an AI?”
The two disciplines overlap but are not the same:
- SEO rewards keyword placement, backlinks, and page authority
- GEO rewards factual density, answer structure, and citable sentences
- A page can rank on Google and be invisible to AI — and vice versa
- As AI answer surfaces grow, GEO increasingly determines whether a brand exists in a user’s consideration set at all
For crypto projects, this matters more than most industries. The questions people ask AI — “what’s the easiest crypto wallet,” “is there a wallet with no download,” “which crypto app doesn’t require ID” — are exactly the queries where Nimiq should be the answer. Right now it isn’t.
The New Reality: Two Search Channels, Two Strategies
The H1 debate isn’t just about copywriting. It’s about which version of search we’re optimizing for — and the answer is both have changed.
Google SEO still matters, but AI Overviews now appear on 18–20% of searches, organic CTR has dropped from 1.41% → 0.64% on those queries, and AI Overviews reduce clicks to top-ranking pages by 34–58%. The value of ranking #1 is shrinking.
GEO is the new layer — getting cited by ChatGPT, Perplexity, Google AI Overviews, and Grok. Crypto platforms average only 40.8% AI visibility (Avenue Z, 2025). Most have GEO scores near zero.
The H1 is the entry point for both. It establishes Nimiq’s entity for AI systems and signals keyword intent for Google. A philosophical statement does neither.
Section 1: Keyword Volume Reality
| Keyword | Est. Monthly Volume | Difficulty | Intent |
|---|---|---|---|
| "crypto wallet" | 40,500 | 69/100 | Transactional |
| "best crypto wallet" | 8,100 | 56/100 | Transactional |
| "crypto for beginners" | ~3,600+ | Medium-High | Informational |
| "easiest crypto wallet" | ~300–800 | Medium | Transactional |
| "browser crypto wallet" | ~200–500 | Medium | Transactional |
| "crypto wallet no email" | ~150–400 | Medium | Transactional |
| "no download crypto wallet" | ~100–250 | Low-Med | Transactional |
| "mass adoption crypto" | ~300–500 | High | Speculative/News |
| "universal money" | < 20 | N/A | Economic theory |
What this shows: The transactional keywords — people actively looking for a wallet — cluster around ease, access, and friction removal. “Browser crypto wallet” and “no download crypto wallet” are underserved and match exactly what Nimiq delivers. “Universal money” and “mass adoption” are not how anyone searches for a wallet.
Sources: Clicks.so — Popular Crypto Keywords · Portland SEO Growth — 450+ Crypto Keywords · CoinDesk — ‘How to Buy Crypto’ search spike, Jan 2025
Section 2: What Competitors Are Saying (and Missing)
| Wallet | H1 / Hero Copy | Angle |
|---|---|---|
| MetaMask | "Your home onchain" | Brand / capability |
| Phantom | "Your home for trading crypto, predictions, and more" | Feature breadth |
| Exodus | "Bitcoin and crypto wallet" | Literal / direct |
| Simple App | "No crypto skills needed — just tap and go" | Ease-first, user pain |
| Bitamp | "No email, no ID verification needed" | Privacy / zero friction |
The gap: The major wallets are competing on brand identity and feature depth. None of them are leading with the browser-native, no-install angle — because none of them can. Simple App, a smaller player, owns “simple crypto wallet” precisely because it leads with what the user doesn’t need to know or do.
Nimiq can make that same argument more completely and more honestly than any competitor. Opening a browser tab and being ready to transact in 30 seconds is a genuine technical differentiator. Nobody is claiming it.
Sources: MetaMask · Phantom · Exodus · Simple App · Bitamp
Section 3: Nimiq’s Current Position
- Monthly visits: ~25,900 (Similarweb, Sept 2024)
- Bounce rate: 61.59% — over half of visitors leave without engaging
- Global rank: #1,074,144 · Finance rank: #1,270
- SEO tool coverage: Not indexed in Semrush or Ahrefs public databases
- AI visibility: Not appearing in answers for “easiest crypto wallet,” “browser crypto wallet,” or “crypto wallet no download”
A 61% bounce rate signals a messaging mismatch, not a product problem. People arrive, don’t immediately understand what Nimiq is or why it’s for them, and leave. The fix is messaging, not engineering.
Section 4: Who We’re Actually Talking To
The addressable market isn’t crypto-native users — it’s the much larger group that hasn’t converted yet:
- 49% of non-users don’t understand how crypto works (RIF Technology)
- 72% say UX complexity is the #1 adoption barrier — ahead of regulation and price risk (Magic.link)
- 55% of non-holders find crypto research overwhelming (security.org)
- 42% of Americans say they’d consider crypto in the future — a massive unconverted market
- Simplified onboarding increases retention by up to 40%
The top friction points, ranked:
| Friction Point | Nimiq Removes It? |
|---|---|
| Seed phrase complexity (19.88%) | Partial |
| Too many networks/chains (17.38%) | Yes — single-chain |
| Onboarding barriers (13.25%) | Yes — fully |
| Having to download software | Yes — fully |
| Email / KYC requirements | Yes — fully |
59% of users prefer non-custodial, no-signup wallets. Nimiq removes three of the five biggest documented barriers entirely. The H1 should say so in concrete terms, not philosophical ones.
Sources: RIF Technology · Magic.link · security.org
Section 5: H1 Options, Ranked
Tier A — Strongest: Own the Browser-Native Angle
| H1 | Why It Works | SEO Signal |
|---|---|---|
| "The Crypto Wallet That Works in Your Browser" | Owns uncontested "browser crypto wallet" territory | High — nobody claims this cleanly |
| "Send Crypto in Seconds. No App. No Email." | Feature-specific, matches transactional search intent | High — long-tail cluster |
| "Crypto Without the Download. Or the Drama." | Attacks the #1 friction point; memorable | Medium-High |
Tier B — Good: The Simplicity Lane
| H1 | Why It Works | SEO Signal |
|---|---|---|
| "The Easiest Crypto Wallet. No Download Required." | High-intent keyword + USP in one line | High |
| "Crypto As Simple As Cash" | Familiar analogy, fear removal | Medium — rides simplicity cluster |
| "Free Crypto Wallet. Instant Setup. No Signup." | Beginner language, matches search patterns | High |
Tier C — Avoid
| H1 | Problem |
|---|---|
| "Universal Money for Independent Individuals" | < 20 searches/month; ideological, not transactional |
| "Crypto Mass Adoption Starts Here" | Investor/journalist audience, not wallet seekers |
Section 6: GEO — Getting Cited by AI
This is the layer most crypto projects are ignoring entirely, and it’s the one with the most upside right now.
What’s changed:
- AI Overviews surged 492% between Sept 2024 and Sept 2025 (seoClarity)
- Organic CTR dropped from 1.41% → 0.64% for queries with AI Overviews (Seer Interactive)
- 80% of consumers use zero-click results for 40%+ of their searches (Bain & Company)
GEO vs. Traditional SEO:
| Traditional SEO | GEO | |
|---|---|---|
| Goal | Rank in search results | Get cited by AI systems |
| Focus | Keywords + backlinks | Answer quality + citable structure |
| Best format | Long-form articles | Q&A pairs, tables, standalone fact sentences |
| Citation signal | Domain authority | E-E-A-T + structured data + original research |
| H1 role | Keyword targeting | Entity anchor + citable claim |
What AI systems cite:
- Pages with 5+ quantifiable statistics get cited 3x more
- Q&A format increases citation rate ~60%
- Quote-ready standalone sentences are extracted 3x more often
- JSON-LD structured data helps AI resolve your entity correctly
- Original research is strongly preferred over summaries
Nimiq’s GEO gap: The current H1 is a philosophical statement with no citable facts, no queryable attributes, and no direct answer to a user question. AI systems have nothing to extract and nothing to cite.
Sources: Seer Interactive · Avenue Z — 2025 Blockchain AI Visibility Index · Relixir — AI Visibility for Crypto · McKinsey — Winning in AI Search · Search Engine Land — What is GEO?
Recommendation
H1
"The Crypto Wallet That Works in Your Browser — No Download, No Email, 30 Seconds to Start"
Subhead
“Nimiq is the only cryptocurrency wallet that runs entirely in your browser. No app to download, no email required. Send Bitcoin and stablecoins in under one second.”
Page Architecture for GEO
H1: Entity anchor — what Nimiq is and how it's categorically different
H2: One citable, verifiable claim (the subhead above)
Body: Q&A blocks structured for AI extraction:
• "What is Nimiq?"
• "How does it work?"
• "Is it safe?"
• "What can I send and receive?"
Why this works across all three channels:
- SEO: Targets “browser crypto wallet” — transactional, underserved, no dominant player
- GEO: Subhead contains three standalone factual sentences AI systems will extract and cite
- Conversion: Removes friction points #3, #4, and #5 in the user’s language, not ours
- Defensible: Every claim is true. Nimiq is genuinely the only product in this category that delivers all three. That’s rare — lead with it.