INFORMATION IS KING
In this age information and been the source of information is very relevant.
Nimiq has categorize it self for been very user friendly and a potential source of mass adoption. Knowing that lots of people with no knowledge of Cryptocurrency and blockchain will get to know Nimiq and they can use nimiq as a platform for knowledge. Then they will trust Nimiq with other information.
I think that a program that incentives learning about this Tecnologies and Nimiq can be a huge success.
It can be configure with kyc to avoid cloning accounts and people learn about crypto. Fill quizzes and if they get it right they can get a few nim in return.