Nimiq x BabyDoge x PAWS event proposal

Greetings, a community member from Nimiq Philippines Community (NimiqPH) sent me a proposal for community outreach with crypto community BabyDoge and Philippine Animal Welfare Society or PAWS. We are looking for us to sponsor this event at minimum while exposing Nimiq brand in real world.

1. Project Description

  • What is it? The project is a landmark fundraising event and multimedia campaign named “Homeless Not Worthless,” organized in partnership with the Philippine Animal Welfare Society (PAWS) and BabyDoge Philippines to celebrate International Homeless Animal Day.
  • What problem does it solve? It addresses the severe crisis of pet homelessness in the Philippines, where an estimated 13.11 million stray dogs (aspins) live on the streets and are highly vulnerable to abuse, hunger, and untreated medical conditions.
  • Who is it for? The initiative serves homeless animals, adoptive families, and the wider community by promoting education, accessible care, and responsible pet ownership.

2. Project Goal

Please note: The provided documents do not contain any information regarding the Nimiq ecosystem. The following goals reflect the project’s impact on its own target community:

  • Drive adoption, awareness, or engagement: The multimedia campaign utilizes emotional storytelling, influencer partnerships, and educational content to transform public perception and demonstrate that every stray dog is worth saving.
  • Introduce new use cases/improve existing ones: The event features a unique “Play for Vaccines” pillar, which is an immersive, gamified experience where attendees play interactive games (like basketball or claw machines) to trigger sponsor-funded vaccine donations.
  • How it benefits the community: It empowers the public to actively contribute to animal welfare through accessible entertainment, while simultaneously providing direct medical care, spay/neuter procedures, and shelter support for the animals.

3. Budget Request

Please note: The documents outline tiered sponsorship packages rather than a single total grant request.

  • Total amount requested / Detailed Allocation: Partners can choose from the following specific sponsorship tiers:
  • Legacy Partner (Tier 3): Php 100,000 CASH + 25 Premium Gift Packs.
  • Pet Advocate (Tier 2): Php 75,000 CASH + 25 Premium Gift Packs.
  • Community Champion (Tier 1): Php 50,000 CASH + 20 Premium Gift Packs.
  • Onsite Booth: Php 30,000 CASH + 20 Premium Gift Packs.
  • Justification for expenses:
  • Tier 1 sponsorships directly provide medical care for over 50 rescued animals.
  • Tier 2 sponsorships fund spay/neuter procedures for over 100 community animals.
  • Tier 3 sponsorships support one full month of shelter operations and rehabilitation programs.

Note from me: the Tier 1 could get our logo shown in Community and Champion Sponsor billing, Quarter Screen, 30 second TVC ad played 10 times, 1 post each in FB stories and IG stories, brand exposure in Live FB video, brand inclusion in pre-event and post-event releases.

4. Timeline

  • Estimated Dates: The main on-site event is scheduled for August 15, 2026, at Ayala Malls Manila Bay.
  • Key Phases:
  • Pre-Event: Launching the “Homeless Not Worthless” multimedia campaign utilizing television, digital PSAs, and social media.
  • Event Day (August 15, 2026): Hosting the Adoption Celebration, family bonding activities, vet consultations, and gamified donation booths.
  • Post-Event: A targeted “72-Hour Proof Sprint” immediately following the event to report on deliverables.

5. Terms of Completion

  • Deliverables and Demonstration of Completion: The project’s completion will be evaluated through a transparent “72-Hour Proof Sprint” executed after the event concludes.
  • Within 24 Hours: Publication of 10 to 20 highlight clips and a recap thread.
  • Within 48 Hours: Release of a 30 to 60-second hero recap video thanking partners.
  • Within 72 Hours: Publication of a comprehensive Public Proof Report that includes deliveries, receipts, quotes, and impact metrics.

6. Milestones

Based on the project’s pillars and timeline, the initiative is broken down into these primary phases:

  • Milestone 1: Campaign Launch. Rollout of the multimedia campaign featuring emotional storytelling, influencer endorsements, and educational content regarding responsible pet ownership.
  • Milestone 2: Main Event Execution. Hosting the August 15, 2026 event featuring the “Adoption Celebration” (treating the first 100 pre-registered adopted strays to grooming and portraits) and operating the “Play for Vaccines” interactive donation booths.
  • Milestone 3: Post-Event Reporting. Executing the 72-Hour Proof Sprint to deliver media highlights, a recap video, and a public proof report detailing receipts and impact metrics.

7. Compliance with the Legal and Ethical Guideline Framework

The provided documents do not contain any information referencing the Nimiq Community Council Legal & Ethical Guideline Framework.

8. Additional Resources

These are the converted amounts to US Dollars for proposal purpose.

  • Legacy Partner (Tier 3): $1,620 CASH + 25 Premium Gift Packs.
  • Pet Advocate (Tier 2): $1,215 CASH + 25 Premium Gift Packs.
  • Community Champion (Tier 1): $810 CASH + 20 Premium Gift Packs.
  • Onsite Booth: $490 CASH + 20 Premium Gift Packs.

For maximum exposure with minimum budget, we will be proposing sponsorship on Tier 1.

I could personally participate in the event as Nimiq representative. Total estimate transport and food will be $22. Total cost: $810 + $22 = $832

This does not include fees in converting from Nimiq to PHP.

We will provide few more details next week.

Hi @frvfrvr

We have decided to accept the proposal with the proposed Tier 1 + fees for you being the Nimiq representative.
We will wait for more input on your side as to how the funding amount should be transfered to determine the exact amount we will provide.

Good day Nimiq Community Board,

There have been clarifications from BabyDoge x PAWS collab on sponsorship tiers for Homeless Not Worthless event with PAWS on August 15, 2026 at Ayala Malls Manila Bay.
Prior to this, I was provided sponsorship tiers information that were for local and small-medium businesses. These are the sponsorship tiers for Web3 brands and companies:

  • Tier 1: Title Sponsor – $50,000
  • Tier 2: Gold Sponsor – $25,000
  • Tier 3: Silver Sponsor – $10,000
  • Tier 4: Bronze Sponsor – $5,000

We will focus on what gets us on last two tiers:

  • Tier 3: Silver Sponsor – $10,000
    ● Logo placement on event materials
    ● Panel or fireside chat speaking opportunity (shared slot)
    ● Branding across social collateral
    ● Booth space

  • Tier 4: Bronze Sponsor – $5,000
    ● Logo placement on select event materials
    ● Branding across social collateral and EDMs
    ● Attendee list (business names only)
    ● Pre- and post-event brand acknowledgement

I inquired further about Tier 4, and here’s what could get us:

  • Nimiq logo’s appearance in LED displays, promotional emails before-during-after events, socials.
  • Brand acknowledgement for sponsors, including 3-5 recap video of the event.

Deliverables on no. 4 and no. 5 of original proposal from collaboration is still the same.

We must have clear disclaimer stating unlicensed status. This is to be clarified whether license to pay transactions directly via Philippine payment channels/protocols or something else.

What we aim in this proposal for Nimiq:

  • participation of Nimiq and Nimiq Philippines’ representative in outreach event in the Philippines, especially in collaboration event between pet-centric crypto charity project and Philippine Animal Welfare Society (PAWS).
  • kickstart passive brand awareness of Nimiq in the Philippines, no user acquisition nor on-site wallet creations for this particular event. Once this event is successful in fulfilling their agenda for each sponsors including us, we will seek to sponsor future appropriate events in the Philippines.

The BabyDoge x PAWS collab has reassured us they can request a receipt from PAWS for our donation.

They had a podcast interview recently: Facebook reel link: BabyDoge Podcast with Executive Director of Philippine Animal Welfare Society.

For maximum exposure with minimum budget, we will be proposing sponsorship on Bronze Sponsor - Tier 4.

I could personally participate in the event as Nimiq representative. Total estimate transport and food will be $25 adjusted from $22 on last proposal.
Total cost:

  • $5,000 (sponsorship to the event)
  • $25 (transport and food for personal participation)
    = $5,025

This does not include fees in converting from Nimiq to PHP.

I am looking forward to your response, team.