Hey guys, great to see you all so involved in this! Love the passion. So let me go through the ideas and provide some opinions and thoughts, as a lot of the suggested versions were on the table at some point (we did, in fact, think a lot about this, incl. native speakers).
Better Money
This is a valid option as Nimiq strives to actually be better not only in terms of censorship-resistance, accessibility, security + we have this immutable commitment to support and fund charity projects. The problem is that it’s just so very subjective and even a bit cooky. Telling users that we’re better, without instantly providing hard proof is something that just does not fit our brand values.
Easy Payment
This is misleading, as Nimiq is and increasingly wants to be more than ‘just’ a payment system.
Digital Money, Easy Payments
Both claims can be made for a lot of services, e.g. PayPal, that are digital and able to process payments with ease – is nothing special. Even my German online banking could have this claim. Additionally, these are two messages and thus not matching our concept of simplicity.
Borderless Money
This can be said for any crypto and although my Euros have to be processed in an inefficient and expensive way, I can still send them over borders. Although this can be a strong argument for people in less stable fiscal/political systems it is nothing special and at the same time unfitting for a big chunk of the current target audience.
“Money being the most serious thing in the world”
Not sure I agree here. If you look at services that are successfully disrupting finance it’s for example stuff like this:
https://www.klarna.com/de/ or this https://n26.com or pretty much any crypto where seriousness is often not exactly at the core of things.
We don’t see a reason why money can’t be something nice and enjoyable while being reliable at the same time. The save choice here would be blue as the background color and instantly getting rid of the Identicons.
Hard Money. Easy.
This is a very complicated line. Like I wrote before, it requires in-depth knowledge and falls short to work for laymen users. You write "for non-educated users it simply means “Crypto is difficult” – this is the opposite of what we try to express.
Money made easy
I like this as it flows nicely and, well, is close to the current one. The question is, was money hard before? Is this a relatable problem/issue that people have and that they want to see solved. “Crypto made easy” might work better. “Easy Crypto” was our favorite for some time but we opted for “Easy Money” as we want to express our aspiration to compete with any form of currency and not just cryptos.
New Money
Very unspecific but a valid option in my eyes none the less. Although the “NIM - New Internet Money” would probably be the way to go then.
Created to reach everybody
Same goes for Bitcoin, Microsoft, bubble gum and tooth pics…
Easy. Money.
Something that I personally like. Julian, our designer, vetos it as he thinks it’s too affected for Nimiq’s brand. We might be able to pursue him though.
I’ll try to drop by more often and reply faster, at the same time I honestly can’t promise you guys that this discussion will end in a change of the headline after all. There was a bunch of discussion around it internally and so far we are happy with it. The logo was a bold decision and an unpopular choice in the beginning too but we feel that the community really embraced it in the end. What I can promise you is that we’ll do some user-testing on it.
!
