Building a Nimiq-powered web app is easy - this rate of easy, I mean if you know intermediate Javascript, this would be a bit walk in the park. Tutorials are there. App starter kit is there, yes, they’re only waiting for you to build one. However, in my experience, without refined skill on web development, it would take time to realize your ideas without doing much research on implementation.
To make this easier and more Nimiq’s vision, a plug-and-play app builder similar to MIT’s Scratch would be great not only for those not familar with programming but also for people who has an idea for business but can’t translate it to code.