Aiming for one launch moment rather than a drip of releases, the milestones in this category bring together the full redesign, the new brand of the app and a name. In crypto’s short attention economy, one big launch of something “new” reaches far more people than a stream of announcements about an app nobody has heard of. The app may eventually carry its own brand, so that it can reach people who would never click on something named after a blockchain, and then, because the experience is better, turn them into users of the Nimiq protocol organically.
Milestones in this category