As many of our community members know, Nimiq has never been focused on promoting a single product but is developing and maintaining a suite of different software products and applications. This naturally requires us to prioritize the intensity of marketing efforts depending on the stage and relevance of each product.
At present, we are preparing for broader rollouts of flagship solutions, such as the long-awaited Bluecode integration within Nimiq Pay, but are also actively working on new products and solutions.
In parallel, we are continuously engaging with partners and testing targeted activities, ranging from social media campaigns to public relations initiatives, to ensure we are well prepared for larger launches.
Following the introduction of Proof of Stake, the coming months will feature several smaller releases, such as the Nimiq MultiSig App or NAKA Virtual Cards in Nimiq Pay. These will serve as opportunities to strengthen our marketing structures and test audience engagement mechanisms in practice, helping us prepare effectively for bigger rollouts ahead.
As a foundation-funded project with limited resources compared to large VC-backed companies, Nimiq remains mindful of balancing investments in marketing and communications with the importance, relevance, and potential of each product we promote.